But then a funny thing happened: the company grew, and soon found that it needed more space. The problem was, office space was expensive in their town, so they rented a building in Silver City, 10 miles away. This gave them more space to work and to manufacture product, but now things that were easy before became difficult.
For example, running a meeting was a nightmare compared to before. How could they get all of the meeting participants together? First they tried shuttling employees from one building to another, but that wasted too much time in transit. Then they tried conference calling, but found that to be awkward and it was difficult to show technical diagrams and presentations to each other.
What Twisted Transistors needed was a way to make it seem like employees were together, when in fact they were spread out geographically.